Like the pale purple coneflower, but these are a bright golden-yellow color. Brilliant blooms do well in fairly dry, rocky soil like is found on many of the Ozark hills here in Missouri and Arkansas; this is the region where this unique coneflower is native. Used by Native Americans as a traditional medicine, it is being researched today for its herbal uses. It can be hard to find even here in Southern Missouri, but is rather easy to grow.